PRESS RELEASE Cape Town 2 July 2018
Posted by Liezel Maree on
PRESS RELEASE
DATE: 2 JULY
NO EMBARGO
Himalayan Salt Cooking
The official launch of Himalayan Salt Cooking by the Salty Sistas was a runaway success as SaltPur, the President Hotel Cape Town, Pierre Jourdan MCC, Haute Cabrière wines and S. Pellegrino mineral water came together to create an of exquisite evening of pink salt and fine beverage feasting.
Salt has been part of human history for thousands of years and has become a key ingredient in the contemporary human diet. Nowadays, the most common salt to be found is white table salt – a refined and bleached salt produced from evaporated seawater; whereas pink Himalayan crystal salt – becoming increasingly popular – is believed to be the purest form of salt found on earth. It doesn’t undergo a refinement process and has been preserved by volcanic lava and ice for millennia, protecting it from modern day pollutants.
Liezel Maree, Salty Sistas Himalayan Salt Cooking author and SaltPur Cape Town owner says: “The health benefits of using Himalayan crystal salt are many. It contains the same 84 trace minerals and elements that are found in the human body and because it is less refined, and fragments are larger, you’re consuming less sodium per serving than regular table salt. It also supports heart health, promotes a stable body pH balance, strengthens bones, improves circulation, lowers blood pressure and helps the body absorb nutrients. Himalayan crystal salt is also a natural disinfectant.”
Besides the numerous Himalayan table and crystal salt products used in the kitchen you will find that the less common salt slab/ salt block delivers a better taste and more mineral content. And there are numerous ways to cook with a salt block that are both nutritious and delicious… all laid bare in a beautiful new Himalayan Salt Cooking book. Maree continues: “Whether the salt block is a new addition to your kitchen or you’ve had one for years but you’ve been too afraid to use it, this cookbook is for you. It contains around fifty easy to follow recipes, as well as tips on curing and cleaning your salt block, serving on salt blocks and in salt bowls, and simple tricks for cooking with salt slabs.”
From humble beginnings at the Fourways Farmers Market in 2016, the Salty Sistas range of salt products can now be found at SaltPur branches in Johannesburg and Cape Town, at select markets in the Western Cape and online. Their range of Himalayan crystal salt products includes a variety of different size salt slabs, bricks, chopping boards, bowls, tot glasses, lamps, candle holders, massage stones, bath chunks, deodorant sticks and mud masks.
CEO and owner of SaltPur Johannesburg, Salman Ahmed Mughal adds: “I would like to thank my friend and business associate, Liezel Maree, for such a marvellous Himalayan Salt cook book, for the opportunity to share my personal journey through her work, and for continuing our efforts of expanding the potential of Himalayan Salt. In the words of Nelson Mandela, ‘Let there be work, bread, water and salt for all’.”
The Himalayan Salt Cooking book can be found at select Western Cape markets, in branch at select Exclusive Books and Bargain Books stores, online at Loot.co.za or via the websites www.saltysistas.co.za and www.saltpur.co.za.
For more information on Himalayan crystal salt and the Salty Sistas range of products email orders@saltpur.co.za or visit www.saltysistas.co.za.
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Issued by:
Paddington Station PR
On behalf of:
Liezel Maree and Salty Sistas
ABOUT SALTPUR
SaltPur is a result of two brothers believing in the benefits of Himalayan crystal salt and working day and night to bring their vision to fruition in South Africa. The name ‘SaltPur’ means ‘pure salt from earth’ and their offerings range from the usual cooking salt grinders, salt blocks and salt bowls, to more rare salt lamps, candle holders, bath salts and massage stones.
ABOUT THE PRESIDENT HOTEL
The President Hotel is a South African landmark with 349 luxury rooms and apartments and world class facilities - infinity pool, fitness centre, salon, spa, restaurant, deli, terrace and deck bar, and new state-of-the-art conference facilities that ensure guests have an exceptional experience.
All of this convenience and sophistication is situated in a spectacular setting: breath-taking views of endless ocean horizons set against the backdrop of the infamous Lion’s Head and Table Mountain, with the Atlantic Ocean and Sea Point promenade at its feet.
ABOUT PIERRE JOURDAN AND HAUTE CABRIÈRE
Haute Cabrière dates as far back as 1694 when the French Huguenot, Pierre Jourdan was granted a piece of land in the region now known as Franschhoek. Over many hundreds of years, the landscape of Franschhoek and the offerings of the Haute Cabrière farm have transformed but one thing stays the same – Haute Cabriere’s commitment to creating elegant wines and exquisite Méthode Cap Classique.
ABOUT S. PELLEGRINO
S. Pellegrino, Acqua Panna and Sanpellegrino Sparkling Fruit Beverages are international trademarks of Sanpellegrino S.p.A. Distributed in over 150 countries through branches and distributors in all five continents, these products represent quality excellence by virtue of their origins and perfectly interpret Italian style worldwide as a synthesis of pleasure, health and well-being. Founded in 1899, Sanpellegrino S.p.A, part of the Nestlé Waters group, is the leading company in the beverage sector in Italy with its range of mineral waters, non-alcoholic aperitifs, drinks and iced teas. As a major Italian producer of mineral water, it has always been committed to enhancing this primary good for the planet and works responsibly and passionately to ensure that this resource has a secure future.